Hello and welcome to KINDA! I'm Pippa, the passionate founder and creative force behind this empowering journey that took flight in 2018. My venture into the world of fashion wasn't just about garments – it was about revolutionizing the way busy working women approach their wardrobes. I envisioned a realm of stylish solutions, and thus, KINDA was born.

The inception of KINDA stemmed from a desire to offer more than just clothing. I envisioned a range that could seamlessly meld style and practicality, making life easier for the women who are constantly on the move. As a result, I carefully crafted a collection that embodies the trifecta of versatility, comfort, and style – a range that effortlessly transforms the lives of working women by providing them with a multitude of ways to wear and express themselves.

My own journey to entrepreneurship wasn't without its unique story. The spark to start my own business ignited in my 20s, a goal that simmered in the background as the years slipped by. Fate, in its curious ways, intervened when I found myself facing a retrenchment. The timing seemed almost serendipitous, a well-timed nudge that propelled me into action. With unwavering determination and a dash of trepidation, I embarked on this adventure that was equal parts exhilarating and overwhelming.

The early days were a whirlwind of emotions, but I was incredibly fortunate to be surrounded by an unyielding support system – my cherished family and friends who rallied behind me. Their encouragement became the backbone of my journey, bolstering my confidence and reminding me that the path to success is often paved with the warmth of loved ones.

Those initial steps led me to weekends spent at markets and pop-ups, where I had the chance to connect with the very women I designed for. Engaging in conversations with these dynamic individuals offered me a glimpse into their lives, their aspirations, and their fashion needs. It became apparent that amidst the hustle and bustle of life, what many women craved was accessible style – a one-stop haven where their wardrobe dilemmas could be elegantly resolved.

This revelation was the cornerstone of KINDA's mission. I set out to create styles and ranges that resonated with the needs of modern women with demanding schedules. Every piece I designed was not just easy to wear, but infused with that signature touch of flair that sets our brand apart. Our commitment to offering styling solutions goes further than just the online space, extending to our showroom, markets, and pop-ups – wherever we could reach those seeking a confident, stylish edge.

Quality has always been paramount in my vision for KINDA. We meticulously source fabrics of the highest caliber and hire skilled CMTs who share our passion for excellence. Our goal is to give you more than just clothing; we will wrap you in a confidence that accompanies you through every facet of your day.

So here's to KINDA – to celebrating the women who navigate life's intricacies with grace and determination. With each piece we create, we aspire to embolden you to step into your day with quiet confidence, embracing the best version of you in every situation.

Thank you for being a part of this journey.